Search Engine Optimization(SEO)

Search Engine optimization

 

Appearing at the top of a search engine defines the overall credibility of content. When a customer searches for a product or service, the likelihood is high that the customer will visit top ranked websites in the search engine. Top ranked websites get maximum amount of organic traffic that can boost their sales or services.

Why choose us?

We always conduct a thorough research phase gathers all essential information about business and brand, your current customer base, target audience and competitors.

Our thorough, comprehensive SEO techniques guarantee you can acquire a constant flow of web traffic and steady openness to your objective market, continually moving with patterns and calculations to keep you on top.

seo-services

On-Page SEO

 

  • Title Optimization
  • H1, H2, H3 Optimization
  • Meta Title setup
  • Perfect meta description
  • Optimizing Image Alt Tags
  • Schema Markup
  • URL Optimization
  • Sitemap Submit on Google Search Console
  • Google Analytics Verification

Off-Page SEO

 
  • Contextual backlinks
  • Increase Organic Traffic and Domain Authority
  • White hat SEO backlinks
  • Domain Authority = 25 to 90
  • Full Work Report in Excel Sheet
  • Page Authority = 25 to 65
  • 100% Do follow Backlinks

Technical SEO

 
  • Page speed 
  • Thin/duplicate content 
  • Canonical tags 
  • Hreflang tags
  • Sitemap
  • txt File

Adoption of Search Engine Optimization (SEO)


SEO is very essential for a website because it provides the visibility, required to attract customers. Nowadays, 83% of customers and 92% of B2B buyers will perform searches online before they buy, so websites that do not have a strong online presence will find themselves falling behind the competition.

Appearing at the top of a search engine defines the overall credibility of content. When a customer searches for a product or service, the likelihood is high that the customer will visit top ranked websites in the search engine. Top ranked websites get maximum amount of organic traffic that can boost their sales or services.

A strong and well managed SEO strategy will allow websites to position their content highly on the SERPs for relevant keywords so that they can grab the attention of a random customer and bring them into their sales funnel.

There are three main types of SEO:


  • On-Page SEO
  • Off-Page SEO
  • Technical SEO

On-Page SEO:


On-page SEO is the process of optimizing pages on your website to improve rankings and user experience.

A well-optimized page helps Google to understand what exactly the content is about, which helps it organize and rank your page.

A question arises that how we can optimize our content?

Firstly, we go through a deep keyword (mainly a phrase or word) research. Keyword research gives us a detailed overview that includes keyword competition, keyword search volume etc.

Now we have got a road map for SEO campaign. Our next step is to optimize our content according to our shortlisted keywords. We use the best techniques to place the keywords in required places by avoiding keyword stuffing.

 Here is a list of essential elements that will be optimized:

Title:

In order to show your website in search engine results pages (SERPs), Google has to know what your page is about. By using specific keywords in the title of each page (<title>, </title>) makes it easier for search engine crawlers to understand your website.

Meta Description:

Your Meta Description is your page summary that appears in SERPs. It is a short description about the content of your page that user reads and visits your page.

URL:

A URL is the address of a page. URLs for your website’s pages should include brief descriptions of the page’s topic that must include primary keywords.

Heading tags:

Heading tags are used to break content with H2, H3, H4 to improve readability. Headings must contain core keywords.

Alt tags:

Alt tags provide more information for videos and images. Besides Google, alt tags also help users that can’t see or interact with your content.

Content:

Content provides answers to users and context to search engines. Content optimization is very important, that’s why we make content more readable and use the best techniques to optimize it.

Internal linking:

Internal linking is the process of making internal links within the website.

Off-Page SEO


Off-page SEO refers to all SEO techniques that do not involve updating or publishing content to the website. These techniques, took place outside your website and involve links from other websites, shares on social media and forums, and mentions across the web.

An off-page SEO methodology supports your website and attempts to add credibility, relevance, trustworthiness, and authority to your website. Off-page SEO is entirely significant in light of the fact that it tells web crawlers that your site means quite a bit to others on the web.

Here are essential elements of off-page SEO:

Citations:

Citations in SEO are a web-based reference to a business that includes the business’ name, address, and telephone number (NAP). Google’s algorithm views at your NAP data as a sign of importance and confirmation that you’re a genuine nearby business.

Guest Posting:

Guest posting in SEO is the most common way of composing a blog entry for another site and including a link back to your website in the post. It is really great for SEO on the grounds that it builds openness, authority, and backlinks for your site.

Social Bookmarking:

Social bookmarks save the information online, that means you can access it anytime and anywhere with an internet connection. It is an effective way to build your online presence. When you add social bookmarks to the web, it helps search engines understand your site.

Forum Backlinks:

Forum backlinks are links you get from Forum sites. A forum backlink comes in many forms, including a link in a Forum post, in a user’s signature, or on a profile page.

Technical SEO


Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimization.

Most significant web crawlers depend on a standardized structure for sites. This construction should be systematic so that web search tools can give searchers the most relevant and exhaustive outcomes.

Technical SEO includes optimization of following elements:

  • Page speed 
  • Thin/duplicate content 
  • Canonical tags 
  • Hreflang tags
  • Sitemap
  • robots.txt File

Why OIT Solutions?

 

OIT Solutions is a leading digital agency with experienced and professional team. Our team uses the latest SEO techniques to make remarkable presence in search engines.

Our primary goal is to provide satisfactory results to the client with our experience and passionate work.

OIT Solutions roadmap for SEO:

 

Foremost, we generate a SEO audit report using Moz pro (one of best tool for SEO). Audit report briefly describes all weaknesses of the website which needs to be optimized. Audit report gives us a general overview of the website which indicates what measures should be taken to improve website ranking in search engines.

Our next step is to perform a deep and thorough keyword research using ubersuggest (one of the best keyword research tool). The research includes relevancy, search volume and competition of keyword. After a thorough research, we shortlist the best keywords according to niche.

Now on-page SEO begins.

We optimize the elements of the page with our knowledge and expertise for desired results. We place the keywords in required elements of page with our professional and up-to-date techniques that are useful for ranking a website.

Furthermore, we optimize URL, content, headings and images alt tags perfectly by placing keywords naturally.

Title and meta description have a great importance because they act as first impression to a visitor and has a great influence in rankings.

We write perfect title and meta description that grabs attention of a visitor and remarkably influence ranking of the website.

For off-page SEO, we provide best do-follow and no-follow backlinks that help to boost rankings. We make citations and directory links that help website to rank in SERP.

Search engines don’t like slow websites. We optimize website speed by different techniques like compressing images on the website without changing quality of images.

We submit sitemap to search engines for perfect indexing. Furthermore, we also manage the robots.txt file to index only desired pages in search engines.

Monitoring SEO 

 

After completing SEO strategy, we monitor a website after three months. This is very important because we have to look after any changes in Google’s algorithm.  We also audit the website again for ranking keywords and overall website rank.  

 

FAQ

Most frequent questions and answers

Website design enhancement comprises various components, and understanding what they are and the way that they work is vital to understanding the reason why SEO is so significant. To put it plainly, SEO is critical in light of the fact that it makes your site more apparent, and that implies more traffic and more chances to change over possibilities into clients.

On-Page SEO is the foundation of SEO. If your foundation is weak no matter what backlinks you have, Google will not rank your site. Google says “they can’t pull meta-data if it’s not properly on your site”. And On-Page is all about fixing technical things on site and making it better for Google!

That’s a great question! We need your website URL, Access to your Website backend, cPanel, keywords (Don’t have? No worries, we can help you with this.), and Gmail (Yes, Google mail). To make the campaign successful, we might ask you a few more details. Inbox us to increase Google organic traffic.

No worries. We understand! If you don’t have keywords for your brand/website, leave that to us. We will do keyword research based on analyzing your competitor and get the best keywords for the SEO campaign.

We focus on almost all factors of on page. It includes site structure, benchmark, Google checks, Image & Content Analysis etc.

Nobody legitimate offers guarantee in SEO, there are over 100 factors that affect your rankings. What we can tell you is that we’ve helped 1000s of customers reach their goals and will do our best to help you reach yours.

Nobody legitimate offers guarantee in SEO, there are over 100 factors that affect your rankings. What we can tell you is that we’ve helped 1000s of customers reach their goals and will do our best to help you reach yours.

Contextual backlinks are links that are embedded within content, such as a blog or article, rather than something like a business directory.

Yes, as it is for both On-Site & Off-Site Optimization Service, We need Login Access.

We will Make Manual Link Building Monthly Campaign in which all the backlinks are niche relevant, and it will be a natural process that Google Loves. Every Month You will receive your Ranking Report Including all the Work done with their details.

No one can guarantee you the first page rankings. Please be aware of these statements. We will give our best and implement the best SEO strategies that will give your website pure white hat long term rankings.